COSPE Onlus | Butterfly Effect.

The campaign Butterfly Effect focuses on the theme of racism and discrimination, with the aim of intervening in the educational environment of high schools and youth centers. The aim is to collect reports and provide support for victims of racism and discrimination, by raising awareness of the reference points available at school level and in youth centres to report such incidents. It wants to raise awareness on the need for a collective responsibility of these issues.

For the campaign I have created a modular graphic template that offered a cohesive and recognizable image while being translated into several languages. The posts, designed to be published on social media channels, served as a public information tool on racism that could reach a wide audience by sharing insights and data in a simple and readable way.

Visit the website of the campaign: Butterfly Effect